Dune London

Dune London

To enhance Dune London’s brand positioning and cultural presence we reviewed and refreshed creative assets to increase desirability and media relevance. From an immersive experience at a preview day through to driving engagement around hero seasonal pieces through strategic VIP placement and earned coverage, including placements on Katie Holmes, Lily Allen, Aubrey Plaza, Jennifer Aniston, Rose Byrne, Daisy Edgar-Jones, Bella Hadid and Scarlett Johansson

We secured over 50 pieces of coverage, including 17 standalone features, strengthening brand desirability, driving commercial awareness and increasing visibility across key fashion and lifestyle media.

Editorial
Strategy
Social
'Virginia & Partners have been a brilliant partner to our business agile, collaborative and always delivering impactful PR and marketing communications. Their support across multiple projects has been instrumental, and we truly value the relationship we’ve built'
Bhauna Meta, Head of Marketing, Dune London